Information Rules

Author:

Carl Shapiro and Hal Varian

Available at:

(book’s web site with chapter themes and case examples from book available at http://www.inforules.com/)

Description:

(from book‚Äôs web site at http://www.inforules.com/): Shapiro and Varian warn managers, “Ignore basic economic principles at your own risk. Technology changes. Economic laws do not.” Understanding these laws and their relevance to information goods is critical when fashioning today‚Äôs successful competitive strategies. Information Rules introduces and explains the economic concepts needed to navigate the evolving network economy. The first book to distill the economic principles of information and networks into practical business strategies, Information Rules will help business leaders and policy makers‚Äîfrom executives in the entertainment, publishing, hardware, and software industries to lawyers, finance professionals, and writers‚Äîmake intelligent decisions about their information assets. Drawing from twenty-five years of economic research and their own experiences as consultants, academics, and government officials, the authors explore the underlying economic forces that determine success and failure in the Network Economy. With its detailed case studies, historical examples, and lucid explanations of key economic concepts, Information Rules explains how to: develop value-maximizing pricing strategies, plan product lines of information goods, manage intellectual property rights, understand the strategic implications of lock-in and switching costs, recognize and exploit the dynamics of positive feedback, evaluate compatibility choices and standardization efforts, and factor government policy and regulation into strategy. Shapiro and Varian look beyond the information-age hype served up by today‚Äôs pundits and prognosticators, and offer instead durable economic principles that have proven their effectiveness through decades of practice. Information Rules is an eminently useful guide that provides a deeper understanding of the fundamental forces at work in today‚Äôs‚Äîand tomorrow‚Äôs‚Äîinformation economy.

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