When A Film Goes Digital
Sonderbergh has been an astonishing film director for years. Now he is innovating the way movies are made and distributed. His new movie ‘Bubble’ will be in the theatres, on DVD and going to the networks at the same time. And it has been produced entirely with unknown actors and entirely digital. The coolest idea is that he does not mind filesharing since production costs are so much lower – just 1.6 million US $ – and people will still bug the DVDs and go to movies as it is still, as he says, the No1 dating location. So making a profit is much easier, if you haven’t invested hundreds of millions. Well done. Seems like that the movie business is finally starting to change the way the do business – at least some of them. Read more
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Sonderbergh, in the interview, says that this can be a way to combat piracy. That reminds me of the case in August this year where Depeche Mode’s latest video of their new track Precious was offered illegally as a pre-release. The pirated video was traced to Poland (http://www.digitalmusicnews.com/results?title=IFPI) and the ‘offenders’ were arrested. The band were filmed against a flat blue screen as digital imagery was to be added to the video later, but the pre-release showed the band performing against a blue backdrop with nothing else (in other words, I’m sure that some people would watch the pirated version but still wish to see the ‘real’ version anyway). However, the furore that was created with this pre-release trace-and-raid has probably helped Depeche Mode’s record label’s no-doubt extremely costly marketing campaign, for Free! They should be saying thanks to the Polish fiends and offering them a full english breakfast in jail.