http://www.openbusiness.cc/2005/12/06/when-a-film-goes-digital/ the Open Business Project Mon, 20 Jun 2011 21:42:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.openbusiness.cc/2005/12/06/when-a-film-goes-digital/comment-page-1/#comment-43 kerryn Thu, 08 Dec 2005 14:55:20 +0000 http://www.openbusiness.cc/2005/12/06/when-a-film-goes-digital/#comment-43 Sonderbergh, in the interview, says that this can be a way to combat piracy. That reminds me of the case in August this year where Depeche Mode's latest video of their new track Precious was offered illegally as a pre-release. The pirated video was traced to Poland (http://www.digitalmusicnews.com/results?title=IFPI) and the 'offenders' were arrested. The band were filmed against a flat blue screen as digital imagery was to be added to the video later, but the pre-release showed the band performing against a blue backdrop with nothing else (in other words, I'm sure that some people would watch the pirated version but still wish to see the 'real' version anyway). However, the furore that was created with this pre-release trace-and-raid has probably helped Depeche Mode's record label's no-doubt extremely costly marketing campaign, for Free! They should be saying thanks to the Polish fiends and offering them a full english breakfast in jail. Sonderbergh, in the interview, says that this can be a way to combat piracy. That reminds me of the case in August this year where Depeche Mode’s latest video of their new track Precious was offered illegally as a pre-release. The pirated video was traced to Poland (http://www.digitalmusicnews.com/results?title=IFPI) and the ‘offenders’ were arrested. The band were filmed against a flat blue screen as digital imagery was to be added to the video later, but the pre-release showed the band performing against a blue backdrop with nothing else (in other words, I’m sure that some people would watch the pirated version but still wish to see the ‘real’ version anyway). However, the furore that was created with this pre-release trace-and-raid has probably helped Depeche Mode’s record label’s no-doubt extremely costly marketing campaign, for Free! They should be saying thanks to the Polish fiends and offering them a full english breakfast in jail.

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