Open Ads for Local Business

All Business is about location, location, location. So goes the old saying, but the internet was supposed to make business independent from the restrictions of physical space. And now the net turns the established economics of media and advertisement around by creating location based advertising through the TV network . Spotrunner is GoogleAds for local businesses, which want to run TV ads, but could never afford it. This is what OpenBusiness is about: lowering barriers. With a good web interface local business can create from a menu of pre-designed templates their own commercial and book TV time. It will be cool to watch how this service develops and how the big broadcasters treat it. As one of the companies founders puts it Spotrunner facilitates “aggregating the spending power of the ‘little
guy’”. More at www.spotrunner.com