Wikinomics

Wikinomics is the title of a book currently in the works from Tapscott and Williams. They draw on five years of research into the peer-oriented model of collaboration and participation in the economy, highlighting its role in the way companies innovate and create value. This new participation – “peer production” – is changing how goods and services are invented, produced, marketed, and distributed on a global basis. It presents far-reaching opportunities for every company and for every person who gets connected.

Follow the link to contribute yourself by suggesting a subtitle for the book.

And here’s an excerpt – “In a world of WIKINOMICS, you can do much more than build your own business on Amazon. Produce your own videos on YouTube and share them with a worldwide audience; create a community around your photo collection on Flickr; or edit the astronomy entry on Wikipedia. You can plug into InnoCentive and join Procter and Gamble’s virtual R&D department; remix the Nine Inch Nails rock album; or co-design the interactive features for your next BMW. The new bottom line is that winning companies are open and porous. They compete by reaching outside their walls to harness external knowledge and resources. They engage and co-create products with many partners, across borders, cultures, disciplines, and organizational boundaries.”