Creative Revvering Commons
Over at Creative Commons Revvers’ founder Steven Starr explains his business strategy. They summarize the business model nicely:
“Revver attaches a short ad at the end of each video in its network and splits the resulting ad revenue with creators. The company uses CC licenses so that people can legally share the videos in the Revver network across the Internet.”
And Steven goes on to say “Revver technology enables your video file to move freely across the Internet, generating revenue everywhere it goes.(…)Video Makers split ad revenue 50/50 with Revver, and if you share Revver video, you get 20% of the ad revenue off the top. Video Watchers get free video with unobtrusive endframe ads, and Video Sponsors target into an ever-growing content library without associating with infringing content.”
Comments
Responses are currently closed, but you can trackback from your own site.
One Response to “Creative Revvering Commons”
Add yours
“When you upload to Revver, your video gets protected under the Creative Commons Attribution-NonCommercial-NoDerivs 2.5 license.”
It may be a nice innovative business model that lets the small guy get paid more directly, but it is far from OPEN or FREE. if Open has anything like the sense it has in ‘The Open Source Definition’ ( http://www.opensource.org/docs/definition.php ) and Free has anything like the sense it has in ‘The Free Software Definition’ ( http://www.gnu.org/philosophy/free-sw.html )
If we don’t grok this, we are gonna end up right back where we started from. I mean, in theory, a publically traded corporation is a way to spread the wealth to the little guy. It may be, but it is hardly Open Business as practiced.
all the best,
drew
http://www.ourmedia.org/node/262954
Sayings – Deterred Bahamain Novel (due to be finished by Nov 30)
CC Attribution-ShareAlike License