CrowdSourcing the DELL Way

Lionel, co-founder of CrowdSpirit, points out one of the most perplexing issues when it comes to user driven innovation: the users do not receive compensation in any way for their ideas. But in my opinion they should: engaging directly with a big company like DELL and effecting product design is great, but DELL customers will only engage now for novelty value, but not in the long run if they have to give away their IP. Lionel writes:

Dell has launched a new Digg like website called www.dellideastorm.com in order to gather valuable input for end-customers in recognition that they are a valuable source of innovation. So this adds further weight to the Crowdspirit business model if companies like Dell are addressing this trend !!

What is a little bit concerning is their “low-end offer” proposal to the community. Let me explain why:

• As a summary, you submit an idea with all the Intellectual Properties
• The”digg” system will promote the best idea
• If you’re lucky and if Dell looks at your idea, they will commercialize a new product without rewarding you
  • Extract from the DELL Terms and conditions –> “You grant to Dell and its designees a perpetual, irrevocable, non-exclusive fully-paid up and royalty free license to use any ideas, expression of ideas or other materials you submit (collectively, “Materials”) to IdeaStorm without restrictions of any kind and without any payment or other consideration of any kind, or permission or notification, to you or any third party. “

Great system, isn’t it you send all your IP for FREE !!!! Come on, let’s be serious, as I originally forecast on this article large company will never offer you a “high-end offer ” like CrowdSpirit. The answer is simple, they do think that they can make business without you, which is true on a short term period but not on a long term…so why would they pay you for your idea as they’re more thinking that you have an opportunity to send an idea to the THE BIG company DELL

Our approach is drastically different, WITHOUT YOU …WE DON’T EXIST . Our strategy is to design our business model around you. So of course, you will be rewarded for all you contributions but the best will be that you will participate to the full design of the products….I’m not sure that DELL will offer you such proposal…so let’s join our community

instead of wasting your good ideas on the Dell website !!!

Best regards

Lionel, CrowdSpirit Founder

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