Lingaard’s ‘what not to do’

Stefan Lindgaard has offered an interesting breakdown of Campbell’s open innovation strategy on his blog, which I think is definitely worth a read. His critique of their strategy for harnessing a community contains a number of really useful ‘what not to do’ tips for businesses of any size that are looking to get things right.

He writes: “Let me start out by saying that it is purely accidental that I am lashing out at Campbell Soup Company in this blog post. It could have been several other companies as Campbell has not really done things that have not been done at other companies that set up programs to accept innovative ideas from external sources. While their intentions may be good, their execution is so poor that I can’t imagine they’ll have much success at this attempt at open innovation.” read his blog here…