Adobe
Business type
Open Innovation
Service/product description
Adobe is a software developer most prominent for their PDF reader, Acrobat.
What does 'openness' mean in this case?
Acrobat has its very own feed-back site called Acrobat.com Ideas. It is an open feedback/suggestion system that prioritizes popular ideas submitted by users through crowdsourcing.
One Response to “Adobe”
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Adobe have a graphics editor called “Fireworks”, which I bought recently and found it buggy, unreliable and barely usable. The customer support is frankly not there, and I feel it’s quite fraudulent selling something that doesn’t work properly. Their blog/ online customer support for this software is I suppose an example of ‘openness’, in that people can contribute their complaints, and we can all see them (and there are many). But the software remains buggy and broken, and there is little online interaction with customers. I dont think Adobe deserve an award for openness.