IDEO

Business type

Open Innovation

Service/product description

IDEO wants to give all of their methodology away. They developed a series of PDFs that are free for everyone to download. The Human-Centered Design Toolkit hopes to empower organizations and design firms by giving them their field-tested tools for social impact in a way that focuses more on sharing information than authorship.

What does 'openness' mean in this case?

Openness in this case means sharing knowledge. IDEO shares their methodology for free, not only with other designers, but also with e.g. social sector organisations (for whome this tool especially is developed). The tool also tries to increase the understanding of design among non-designers, which the team believes will elevate the work of designers everywhere.