Twitter

http://www.twitter.com

Published: 11th Dec 09
Updated: 11th Dec 09

Business type

Crowdsource

Service/product description

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.

What does 'openness' mean in this case?

Although senders can restrict delivery to those in their circle of friends, by default Tweets are publicly accessible by all. Users can choose to follow users they wish to receive regular updates from, and be followed by any other twitter users. Because of its open nature and userbase, it is often used as a social-media marketing tool by utilizing the power of crowdsourcing and word of mouth.

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