Cancer Research UK

Business type

Open Business

Service/product description

The Open Ventures Challenge created a diverse online community and gave them the challenge of creating new fundraising model for Cancer Research UK. NESTA, leading cancer charity Cancer Research UK and collaboration experts mo.jo worked together to build an online community of people with business ideas that could generate cash for Cancer Research UK.

What does 'openness' mean in this case?

Cancer Research UK created an online community to come up with new ways of earning money. So opennes in this case is about crowdsourcing new ideas. Ideas were submitted online and the strongest built up venture teams to develop them into more viable business models. In summer 2009 the groups presented their ideas to Cancer Research UK’s venture board.