Last.FM

Business type

Crowdsource

Service/product description

Last.fm is a UK-based Internet radio and music community website, founded in 2002. It claims over 30 million active users based in more than 200 countries.

What does 'openness' mean in this case?

Last.fm utilizes the power of crowdsourcing to generate its playlists. Users upload/refer to songs that they enjoy listening to, and popular ones will get more exposure as a result. The frequency and popularity of the songs are entirely determined by the listeners themselves.