Lego

Business type

Open Innovation

Service/product description

LEGO is a line of construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. The company’s flagship product, Lego, consists of colorful interlocking plastic bricks and an accompanying array of gears, minifigures and various other parts.

What does 'openness' mean in this case?

LEGO Mindstorm is a line of Lego sets combining programmable bricks with electric motors, sensors, Lego bricks, and Lego Technic pieces. This particular line of LEGO encourages the community to innovate new ways of using LEGO by posting their creations online.

http://mindstorms.lego.com/eng/Egypt_dest/Default.aspx