Casa Eceiza

http://www.casaeceiza.com

Published: 21st Dec 09
Updated: 21st Dec 09

Business type

Co-creation

Service/product description

Industrial Bakery.

First Quality desserts for restaurants and home.
Casa Eceiza takes recipes from world leading chefs and creates the industrial processes to make mass production. All raw materials are top quality as the ingredients used by the chefs.

What does 'openness' mean in this case?

Casa Eceiza is using Lead User Research to make a wider catalog of products.

Lead User Research is a methodology developped by MITÂ´s professor Eric Von Hippel.

LU Research team members include world class chefs, catering companies, lead consumers, technology centers, etc.

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