Tesco.com

Business type

Open Innovation

Service/product description

They’re a huge food retailer in the process of opening up the development of the online shopping experience. TJAM is a project/community/innnovation event that short cuts the usual innovation process. Consumers (online shoppers) were invited in the morning for their insights and in the afternoon developers came to respond to and take away the 800 insights generated in the morning session.

What does 'openness' mean in this case?

Opening up their API for external developers, and offering financial rewards for succesful apps.