Blank Label

Business type

Co-creation

Service/product description

Blank Label is a provider of co-created dress shirts and we’re looking to change the way men shop through co-creation, by empowering consumers to become designers. We do this through our dress shirt design app which lets consumers design their own dress shirt online. We’re looking to breakdown mass-production to replace it with co-creation (designed by you, created by us – the collaboration of consumer + retailer).

What does 'openness' mean in this case?

Blank Label is letting the consumer delegate what the retailer provides. We are shaking up the retail world by empowering consumers, the end users, to really have a say in what’s being created, especially because consumers are now, more than ever, and entitled bunch, and we want to provide them with a product that’s individually tailored to their preferences.