Procter and Gamble

Business type

Open Innovation

Service/product description

Home and healthcare giant and one of the first to embrace open innovation as a mainstream metholdology. In fact they have tasked themselves to deliver 50% of their innovations from outside the company, a strategic shift from a past dependent on the belief of in-house Reseach adn Development.

What does 'openness' mean in this case?

Leading open innovation website Connect and Develop which is open to a wide community of scientists and others. Full time technology scouts in most major markets. Tried and tested business models for accomodating new external innovations.