Reckitt and Benckiser

http://www.rb-idealink.com/site/RBID/Templates/Home.aspx?pageid=1

Published: 5th Jan 10
Updated: 5th Jan 10

Business type

Open Innovation

Service/product description

Reckitt Benckiser is a world leader in household cleaning, health and personal care.

What does 'openness' mean in this case?

Reckitt Benckiser are demonstrating openness in 3 ways: 1) Reckitt Benckiser constantly seek external innovations and collaborations in technology. 2) Reckitt Benckiser is interested in licensing products that are ready to go, with proof of principle both commercially and technically, and with a good fit to our brands. 3) Reckitt Benckiser is actively licensing its brands to companies who have access to sales channels and product competencies which can add value to the equity of our brands. On top of that they are committed in giving applicants an answer within 3 months of the submission to RB-Idealink.

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