HYVE

Business type

Co-creation

Service/product description

HYVE merges expertise in co-creation, crowdsourcing and open innovation to provide a unique offer for companies which want to integrate consumers throughout all stages of the innovation process. HYVE`s expertise in co-creation, open innovation and crowdsourcing is based on 4 pillars: 1) Thought leadership: More than 100 publications related to open innovation and long-time collaboration with leading academic institutions (e.g. MIT Boston). 2) Development of methods and tools: Continuous development and refinement of state-of-the-art methods and tools, such as Netnography, Co-creation Toolkits, Crowdsourcing Platforms etc. 3) Interdisciplinary teams of community managers, market researchers, product designers and Lead Users which facilitate the translation of deep consumer insights into new product and service solutions. 4) More than 10 years of practical co-creation experience working for leading companies across all product fields and businesses, such as Adidas, American Express, Audi, BASF, Beiersdorf, BMW, Gore, Nestlé, Siemens, Swarovski, Swisscom Mobile, Yahoo and many more.

What does 'openness' mean in this case?

From a company perspective “openness” means: 1) State-of-the-art tools to interact with consumers in a playful environment. 2) Access to consumers’ implicit knowledge as they co-develop their own products within the solution space. From a consumers’ perspective “openness” means: 1) Empowerment of consumers from pure informants about needs and preferences to co-creators of their preferred products. 2) Playful interaction which makes participation more fun than just traditional market research. Want to experience it yourself? http://www.hyve-special.de/audiusa/ http://www.hyve-special.de/bmw/english/index1.php