McLaren
Business type
Co-creation
Service/product description
Open Innovation Partnerships
Incremental development is fine. Really leapfrogging the opposition is much more exciting – and rewarding.
Open Innovation opens companies up to the ideas, intellectual capital and capabilities of other organisations and McLaren Applied Technologies can help make it a reality.
What does 'openness' mean in this case?
The availability of the MAT team, allows corporations to partner with a brand leader in motorsport, such that in the first instance it can be very simple for partners to engage, understand and develop collaborations from the first meeting.
One Response to “McLaren”
Add yours.
Its great to see Mclaren group open to different ideas and understand the value of open – innovation. But refering to the word ‘openness’ my question for them is.. do they cherry pick organisations which are very successful or are they open to any idea from anywhere/any single person? Because ideas can be coming from very simple people – example google founders