Top Online Marketing Tools

Below is a list of top online marketing tools compiled by Francesco D’Orazio from Face, Marcin Grodzicki from Adtaily.com and Dragos Ilinca from UberVu. Francesco and Marcin presented last weeks MiniBar Workshop, 101 of Online Marketing with Social Media (kindly supported by DCKTN), and, due to popular demand have kindly put together a comprehensive  list of tools that measure sentiment, brand reputation, return on investment, buzz monitoring, and advertisment trends and so forth.

We hope that you find it useful!

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*1. UberVu

Is great for measuring sentiment surrounding a brand. It has an intuitive interface, can track sentiment over time and is split into a free option and paid for. The paid for option provides deeper insights.

*2. Visible Technologies

They have two main products  TruCast, for social media community analysis, and TruView, for brand reputation monitoring and defense.

*3. Buzzlogic
Focused on marketers and PR people, BuzzLogic provides product feedback and readership statistics and enables relationship building with influential bloggers and relevant product tracking. “BuzzLogic Insights” focuses on engaging with influencers in specific industries.

*4. Nielsen
Nielsen has lots of tools and webinars to learn how to do online monitoring. Buzzmetrics delivers brand metrics and consumer commentary from across the web and ThreatTracker gives you real-time alerts to reputation threats.

*5. Brands Eye

Brands Eye focuses on offering services to bloggers for $1/ month and small businesses for $95/ month. They track online mentions and track reputation.

*6. Sentiment Metrics

Sentiment Metrics does similar monitoring to all of these other services, with a focus on Sentiment. Great demographic-specific visuals and email alerts whenever you get a negative sentiment mention in the press.

also check:

Yahoo Pipes – You don’t have to be a developer in order to create your own custom buzz monitoring tool. Thanks to Yahoo Pipes, you can quickly set up your own RSS tracking, complete with filters. Want to track Twitter for mentions of your company? Not a problem with Yahoo Pipes.

Google Trends – Search trends and see search volume by country and region.

Google Insights – Compare search volume patterns across specific regions, categories, and time frames.

Wordtracker Keywords – Displays average daily search volume of a given keyword or phrase.

Yahoo! Keyword Tool – Displays search volumes for specific keywords and phrases for previous month’s search data.

Facebook Lexicon – Displays volume of wall postings for specific term(s). Similar to Google Trends. Not great with obscure terms.

Google Keyword Tool – Generate keyword ideas for related keywords and search volumes.

Serph – Track buzz in real time

Google Trends – shows amount of searches and google news stories

Trendpedia – Create charts showing the volume of discussion around multiple topics. Generates cool graphs.

BlogPulse Trends – Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT)

Omgili Charts – Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums.

eKstreme – blog data is obtained from Technorati and the social bookmarks come from del.icio.us.

HowSociable? – A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics

Addict-o-matic – A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
socialmention – A social media search engine offering searches across individual platforms (egblogs, microblogs) or all, together with a ’social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

E-Mail Marketing:
Mailchimp
CampaignMonitor

Web Analytics:
ChartBeat (RealTime)
MixPanel (funnel analytics)
KISSMetrics (not launched yet)

URL Shorteners:
Bit.ly
Awe.Sm (the best URL shortener analytics for publishers)

A/B Testing
Google Website Optimizer

Heatmap analytics
CrazyEgg

Twitter: Hootsuite with Ow.ly for monitoring clickthrough

Google AdPlanner for researching high traffic media outlets.

Scout Labs

BoardTracker

BoardReader

Trendrr

BackType

HabitStream

Sysomos

biz360

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