Co-creation

Sense Worldwide is a creative strategic consultancy. For ten years we’ve been in the business of insight, innovation and strategy – under the banner of Master Planning for Businesses and Brands. We help our clients do the right thing by understanding people – or, in other words, co-creating disruptive brand and business strategies for global clients like Diageo, Nike, Vodafone, Johnson & Johnson and Discovery Channel with the…

The Sense approach and the Sense Network are themselves the epitome of openness and a collaborative approach to tackling business and brand challenges using a distributed network model. Master Planning is about the alignment of and collaboration between all stakeholders – internal and external – involved in business and brand building, and which underpins all activity with robust consumer insight. We recently captured ten years experience in co-creation…

wikiHow is a collaboration to build and share the world’s largest, highest quality how-to manual. wikiHow contains over 70,000 how-to guides in 7 languages, which are written, edited and maintained by thousands of volunteers. Over 20 million unique visitors per month turn to the website at http://www.wikiHow.com to learn how to do new things. Quantcast ranks wikiHow as the 130th most popular site on the web. wikiHow freely distributes its…

Openness is built into the infrastructure of wikiHow. Volunteer editors on the wiki have produced 70,000 articles which are all licensed under a Creative Commons license. Company staff produces and freely distributes open source software to run the site and downloadable software applications to enable more people to read the content. The site itself is managed and edited in such a way that decisions are made in the open…